Brian Bureson

I make things easier for people

Resume

Overview

Brian Bureson is a Colorado-based product designer and strategic design leader with 20+ years of experience delivering 0–1, research-backed digital products across enterprise, mid-size, and startup environments.

Currently at Oracle (formerly at Skype, Microsoft, Motorola, NBCUniversal), leading design and research initiatives across complex enterprise systems and AI-powered products. Brian brings deep craft, collaborative leadership, and a proven track record of product innovation.

Super powers

  • Interaction and UI design, user research

  • Translating business strategy into intuitive digital products

  • Bridging the gap between development, product, and stakeholders

  • Driving product-market fit through iterative discovery and design

  • Scaling and mentoring UX teams

Highlights

  • 6 U.S. patents and 2 medical device excellence awards for the t:slim insulin pump

  • Launched 0–1 products: Skype for Android Tablet, Skype Qik, t:slim insulin pump

  • Deep contributor and mentor in product strategy, product design, research, and design systems

  • Comfortable with startups, mid-sized teams, and Fortune 100 orgs

  • Trusted to lead cross-functional teams, influence at the exec level, and deliver results that increase user happiness and business value

Expertise

  • Product Design — problem framing, wireframes, flows, prototypes, UI design

  • Research — usability testing, card sorting, tree testing, quantitative data collection, KPIs

  • Generative AI — LLMs, RAG, MCP integrations

  • Conversational Interfaces — chatbots, instant messaging, digital assistants

  • Multi-Platform — desktop, responsive web, iOS/Android, wearables

  • Enterprise Search — generative AI integrations, search architecture

How I use AI

Ideation

Problem framing. I consult AI tools from the perspective of various personas and identify the most important questions, tasks, problems, and opportunities.

Strategy research

Market research, competitive research, scenario simulations.

Prototyping

From wireframing rough workflows and concepts, to fully interactive prototypes using a variety of tools. Some of these are used as outputs and some just as insights.

Data analysis

Analyzing large amounts of data and identifying trends, patterns, and insights.

Design

I use AI for help with project planning, assumptions, using insights to drive design concepts from a conceptual level. Wireframing concepts or flows, as well as to help create specifications and documentation.

Qualitative research

I have crafted my own set of specialized prompts use for messy user research projects, because let’s be honest, that’s how it usually is. These are not off the shelf prompts. They are carefully considered and evaluated for consistent output when processing large amounts of qualitative data.

I may release some of them publicly at some point, but for now they are considered my personal intellectual property.

Process

My process is dependent on the project needs, but ultimately involves

1 Discovery

  • Align on initial requirements: audience needs, business value, and tech constraints

  • Audit current-state products or services

2 Prototype

  • Low fidelity sketches

  • Notes detailing potential structure and flow

  • Vibe coding to create basic interactive prototypes

    • Think through the basic requirements and flow

    • Feed into AI tools like Lovable, Subframe, Cursor

    • Iterate until a point of view is established for the concept

3 Research

  • Talk to customers and review the prototype concepts

  • Conduct competitive analysis

  • Run user testing and/or benchmark studies

  • Define and track success metrics (e.g., SEQ, task completion)

4 Design

  • Define flows, IA, and wireframes at a more detailed level

  • Visual and UI design

  • Evolve prototypes and front end experience

  • Deliver detailed designs and specifications

5 Evaluate

  • Partner with developers and stakeholders during implementation

  • Ensure expected behavior

  • Conduct user acceptance testing (UAT)

  • Conduct user testing if needed

  • Measure impact post-launch and iterate based on feedback

Certifications

  • Certified SAFe 4 Practitioner (SP) — Scaled Agile

  • Certified Scrum Product Owner (CSPO) — Scrum Alliance

Tools

  • Design — Pencil and paper, Whiteboards, Subframe, Figma, Sketch, Adobe CC

  • Research — dScout, UserZoom, usertesting.com, Optimal Workshop

  • AI — Lovable, Subframe, Cursor, Mid Journey, Google AI Studio, Gemini, Perplexity, ChatGPT

Let’s build what’s next

Whether it’s defining a brand-new experience or refining an existing platform, I love working with teams to solve meaningful problems for people.

Email me