Brian Bureson
Product design leader dedicated to building teams and products people love ❤️
Portfolio
Below is a selection of projects from 2017 and prior.
My most recent portfolio projects are confidential.
MassRoots for iOS and Android
Product design, user research, design leadership, management, organization design
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In May 2016, I joined MassRoots as the Director of Design and User Experience to establish a UX discipline and scale-up a product design team.
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I directed 3 designers, while also being the lead designer and user researcher acting as a ‘player-coach’ to guide and mentor the team
I reported directly to the COO and worked directly with the C suite
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I recruited and hired top talent and built a strong Design culture at MassRoots
Established credibility and trust with the executive team to build a vision for the future of MassRoots
Collaborated with other leaders to create a shared sense of trust, accountability, and success across the team through KPIs, metrics, and team building
Delivered robust plans, strategies, and documentation for achieving the business objectives, and conducted user research for understanding our users, our business opportunities within the context of design
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Defined UX strategy across iOS, Android, web, and B2B dispensary tools
Ran 15 generative user research studies, 30 usability tests, and 50 A/B experiments
Introduced dual-track agile to align discovery with delivery
Hired and mentored designers, creating growth paths and design ops
Collaborated with execs and sales to shape roadmap and GTM strategy
Designed geo-fencing to ensure legal compliance
Led rebrand to improve market fit and user acquisition
This work improved retention, enabled B2B2C growth, and drove toward product-market fit.
Skype Qik Group Video Messaging
0 to 1 product design, user research, design leadership
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I was the design lead for the first version of Skype Qik, a video messaging app built on Android, iOS, and Windows Phone.
Since Skype was very feature rich, we wanted to test asynchronous video messaging features in a more lightweight package that was phone number based vs Skype username/email based.
This was a special project was comprised of a ‘Tiger Team’ selected from within Skype to quickly design and build a competitive group video messaging app to evaluate asynchronous video messaging as a possible integration into Skype’s main client.
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The design team included myself as the product design lead, 3 visual designers, 1 user researcher, 2 interaction designers (1 part time), 1 web developer for the design phase.
Each mobile platform had it’s own engineering and testing team for the implementation phase.
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Established a vision for testing out a ‘Snackable’ app from Skype that was lightweight, quick, and fun.
Defined interaction models solo in early stages, then secured stakeholder buy-in to scale the team
Maintained a unified design with platform-specific sect for Android, iOS, and Windows Phone
Ensured alignment with executive management, design, product, engineering, and QA teams across all platforms to launch the product
Led the product experience across a multi-disciplinary team setting a vision and strategy to get there
3 visual designers
2 interaction designers
1 user researcher
1 web developer
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Initiated and led product design strategy from ideation through launch
Enabled Skype to evaluate the asynchronous video space as a possible way to expand Skype’s footprint
The unique interaction model is my original design for this app, which has now been copied by other companies, such as https://www.marcopolo.me/
The launch was successful over the course of several releases and platforms allowing further understanding of how people used asynchronous video
This functionality was eventually integrated into Skype mobile apps and the app was discontinued in 2016
Tandem Diabetes Care t:slim insulin pump
0 to 1 product design, user research, design leadership, management, organization design
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I was the lead designer and this is my original design based on a robust set of user, market, physician/medical practitioner research over the course of 3 years of iteration.
This is a highly regarded and regulated product that is considered the best in class insulin pump with a number of user experience enhancements and unique features that make a complex process much simpler for the user and for the nurse educators.
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The team started out with me being the sole product designer. Over time, the team grew to 1 visual designer, 2 user researchers, 1 web developer, and a design manager.
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Conducted user and market research on consumer insulin and in fusion pumps. Worked with type 1 diabetes patients, nurse educators, doctors, sales, and marketing to understand the opportunities in the market and understand each audiences needs from an insulin pump.
Identified the problems faced by type 1 diabetics who are using insulin pumps and designed solutions using a user centered design methodology.
Integrated UX into an already functioning Agile software team and optimized design deliveries for the team.
Delivered robust design frameworks, specifications, prototypes that have enabled a world class product to be built and shipped.
As a regulated product, I worked with the FDA to ensure we designed according to their guidelines and delivered robust documentation of the design intent.
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Winner of 2 Medical Device Excellence awards for the design and user experience
27% reduction in time to train patients
65% reduction in use errors vs the competition
Hired and led the first product design team at Tandem
Created design frameworks and interactions that became the foundation of the product experience
Provided leadership across cross-functional teams including product, engineering, clinical, and regulatory
Championed design strategy with executive leadership, FDA, diabetes patients, and medical professionals contributing to IPO readiness
Defined and executed the design for every aspect of the t:slim product experience